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Saturday, March 14 • 10:30am - 11:00am
Librar* As Brand Strategy

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Stacie and Jenessa are both brand strategists but with different types of clients. Stacie works Anythink, the public library system for Adams County, Colorado, and Jenessa works for SapientNitro, a marketing and consulting company for business and government. Come hear how these two brand strategists are using their storytelling power to advance the mission, vision, and perception of libraries and librarians. 

avatar for Jenessa Carder

Jenessa Carder

Digital Strategist, SapientNitro
Jenessa Carder, Digital Strategist at SapientNitro, loves human behavior and encouraging her clients to become better corporate citizens. She welcomes conversations that make her critically think about the world and firmly believes, when curiosity meets creative, | anything can be expressed. | | Her career has enabled her to work across many verticals, most recently within the healthcare and high-tech with AMD, ADI, Akamai, and IBM. Her... Read More →
avatar for Stacie Ledden

Stacie Ledden

Director of Innovations & Brand Strategy, Anythink Libraries
Director of Innovations and Brand Strategy for Anythink Libraries - the public library system for Adams County, Colo., that celebrates ideas, creativity, discovery and community. After joining the district in 2008, Stacie assisted in launching the Anythink brand that in 2011 garnered the John Cotton Dana Award for Outstanding Public Relations in Libraries. In her position at Anythink, she has filled the role of event planner, webmaster, brand... Read More →

Saturday March 14, 2015 10:30am - 11:00am
#IdeaDrop House 1706 Garden St., Austin, TX 78702

Attendees (1)