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Sunday, March 15 • 5:00pm - 6:00pm
Gaming for Good: Using Games to Create Change

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There is a growing community of educators, nonprofits and developers who believe that in addition to entertainment value, games can also be used for good; they can educate, they can change perceptions and they can heal. The video game industry is a $66 billion piece of our economy, so how can social marketers take advantage of its popularity? Especially with a smartphone in nearly every pocket and the population of gamers growing older and more diverse (the average gamer is now 31 years old and women make up 48 percent of all gamers). We know that many nonprofits typically don’t have big budgets to make elaborate games nor do they have the expertise to make games that are both educational and fun. This panel will provide case studies of games for good including what works well and what does not, discussion around the pros and cons of re-skinning existing game engines and how to do more with less. We will also cover how to promote and evaluate your game.

http://schedule.sxsw.com/2015/events/event_IAP40606 

Speakers
avatar for Kellian Adams

Kellian Adams

Founder & CEO, Green Door Labs Inc
Kellian Adams loves doors. She especially loves doors that go into museums, libraries and historical sites because they usually lead to something interesting. As founder and mastermind of Green Door Labs, she works to build games that help people enter the worlds of art, culture, history, language, travel and science. | | Kellian works on many aspects of game and multimedia production including game design, copywriting, storytelling... Read More →
avatar for Fred Dillon

Fred Dillon

Director of Product Development, HopeLab
Fred Dillon is the Director of Product Development at HopeLab. We create products to improve young people's health and well-being. Our products include Re-Mission, a videogame for kids and teens with cancer, and Zamzee, an activity tracker and website experience designed to make moving fun. We are embarking on a new area of work focused on resilience, developing tools that help people bounce back from adversity in their lives.
avatar for Anastasia Goodstein

Anastasia Goodstein

Senior VP of Digital Services, The Ad Council
Anastasia serves as Senior Vice President of the Advertising Council’s Digital group where she manages the team in charge of digital and mobile strategy for all Ad Council campaigns as well as AdCouncil.org. Prior to joining the Ad Council, she lead the product development and marketing for the Inspire USA Foundation’s primary service, ReachOut.com, a digital space for teens struggling with depression or other mental health issues... Read More →
avatar for Sam Potasznik

Sam Potasznik

Games Team Lead, The University of Texas Center for Identity
Sam grew up playing great learning games, and now he's thrilled to make them. After working on games for BrainPOP and the Education Arcade at MIT, Sam now designs and develops games focused on identity theft and privacy management as the Games Team Lead at The University of Texas at Austin’s Center for Identity. | Say hi on twitter @SamPotasz to talk about all things games and game development! Even if he asks nicely, do not tweet him your... Read More →



Sunday March 15, 2015 5:00pm - 6:00pm
Long Center AT&T Education Room, 701 W Riverside Dr. Austin, TX

Attendees (2)