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Sunday, March 15 • 1:15pm - 1:30pm
Anythink: The Brand that Sparked a Revolution

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“Business is a human enterprise.” - Simon Sinek

With a focus on providing amazing experiences for its customers, Anythink transformed from the worst-funded library system in the state of Colorado to one of the most recognized brands in the industry. This transformation was fueled by a combination of necessity, tenacity, creativity, collaboration, authenticity and straight-up guts – a start-up mentality inspired by private and nonprofit industries. Yet the majority of Anythink’s success stems from the human interactions between staff and customers - one of libraries’ greatest strengths. Learn from this unique case study how putting the customer experience first, building a strong culture and embracing change can help build word-of-mouth marketing that shifts perceptions and inspires brand loyalty.

http://schedule.sxsw.com/2015/events/event_IAP34170 


Speakers
avatar for Stacie Ledden

Stacie Ledden

Director of Innovations & Brand Strategy, Anythink Libraries
Director of Innovations and Brand Strategy for Anythink Libraries - the public library system for Adams County, Colo., that celebrates ideas, creativity, discovery and community. After joining the district in 2008, Stacie assisted in launching the Anythink brand that in 2011 garnered the John Cotton Dana Award for Outstanding Public Relations in Libraries. In her position at Anythink, she has filled the role of event planner, webmaster, brand... Read More →



Sunday March 15, 2015 1:15pm - 1:30pm
Austin Convention Center, Ballroom B 500 East Cesar Chavez Street, Austin, TX 78701

Attendees (2)